Krannert Graduate Marketing Association

  
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The Krannert Graduate Marketing Association (KGMA) is dedicated to providing its members with valuable resources to better prepare each individual for his/her future in the field of marketing. KGMA’s goal is to help each member develop his/her understanding of how marketing relates to business management. Marketing is very diverse and dynamic field. With the advent of digital marketing, the field is seeing rise in application of analytics apart from its traditional creative thinking. We at KGMA will provide a platform for the members to expose themselves to recent trends in the field of marketing. 

Our activities include internal knowledge sharing, company visits, speaker series (with Alums) case competition, advising marketing projects. This year we will be hosting Krannert’s 1st Marketing Conference where we will invite industry experts to share their knowledge with us on the trending topic in the field of marketing. If you aspire to make a career in Marketing – branding, product marketing, business development, analytics, digital marketing – then you are most welcome to be a part of KGMA and get recognized among fellow passionate Krannert marketers!!


Board

Hery Sofiaji
Hery Sofiaji
President
Yu-jung (lucy) Lin
Yu-jung (lucy) Lin
VP - Finance & Internal Communications
Dan Cohen
Dan Cohen
VP - External Communications
Vikram Bharadwaj
Vikram Bharadwaj
VP - Professional Development

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View Past Events
Deloitte
Deloitte presentations and networking April 17
Posted Today

Two guests from Deloitte Consulting LLP will be here on Thursday April 17th to present a marketing case about an engagement involving data analysis to optimize pricing and promotional mix to grow their … Read more


Goose Island Brewery Visit
Posted January 22, 2014

KGMA team will be visiting Goose Island Brewing Company in Chicago on 24th January, 2014 to learn how marketing is carried out at large corporations. Today, Goose Island continues to … Read more


Kellogg Marketing Conference
Posted January 22, 2014

KGMA members will be attending Kellogg Marketing Conference on 25th January, 2014. As a marketer in today’s world, there are new and exciting challenges pushing the limits of a marketer’s … Read more


Getting Into Brand Management & Succeeding In It.
Posted November 19, 2013

Dear members, Joe Kardel, brand Manager at Kimberly Clark is presenting a session on Brand Management today. Please plan to attend the event and benefit from the insights of an industry … Read more


WakeForest case competition
Posted November 5, 2013