The Krannert Graduate Marketing Association (KGMA) is dedicated to providing its members with valuable resources to better prepare each individual for his/her future in the field of marketing. KGMA’s goal is to help each member develop his/her understanding of how marketing relates to business management. Marketing is very diverse and dynamic field. With the advent of digital marketing, the field is seeing rise in application of analytics apart from its traditional creative thinking. We at KGMA will provide a platform for the members to expose themselves to recent trends in the field of marketing.
Our activities include internal knowledge sharing, company visits, speaker series (with Alums) case competition, advising marketing projects. This year we will be hosting Krannert’s 1st Marketing Conference where we will invite industry experts to share their knowledge with us on the trending topic in the field of marketing. If you aspire to make a career in Marketing – branding, product marketing, business development, analytics, digital marketing – then you are most welcome to be a part of KGMA and get recognized among fellow passionate Krannert marketers!!