Free Webinar! Beyond Three Cups of Chai: Hindi in the Indian Business World

October 2, 2013 | By Julio Tay
John Caldwell

Wednesday October 23, 2013, 3:00 – 4:00 p.m. EST / RAWLS 3013
with John Caldwell, Lecturer in Hindi-Urdu, UNC Chapel Hill

(UPDATE: It will be FREE!, you only have to send an email to )

In this webinar, John Caldwell from UNC Chapel Hill’s Department of Asian Studies explores language issues within India, specifically the tensions between English and the Indian vernaculars. Is English really as prevalent in India as many believe? Are Americans and Indians ‘divided by a common language’? Can we gain an advantage by learning Hindi? In the globalizing world, the Indian government markets India as an attractive location for outsourcing on the basis of its large English-speaking population and the quality of the English-medium education system. But what about trans-cultural literacy? Do we have to understand cricket, love Bollywood, and be able to drink three cups of tea in order to clinch a business deal? What are the cultural barriers to trade encountered in India? This Webinar will address all of these questions looking at particular scenarios and case studies.

This webinar is designed for the business community, students and the general public

About the Presenter

John Caldwell is a lecturer in the Department of Asian Studies at UNC.  He studied Hindi-Urdu at the University of Michigan and has traveled to India and Pakistan many times.  He began teaching Hindi-Urdu on the UNC Summer in India Study Abroad Program which he has co-directed every summer since 1999. He was part of the team that developed the Hindi and Urdu learning websites A Door Into Hindi and Darvazah: A Door Into Urdu.  His research interests include South Asian film and media culture, the music of South Asia, comparative musicology, second language learning and technology, and poetry and poetics. John Caldwell co-hosts Geet Bazaar, the Triangle’s weekly South Asian radio show.

Julio Tay
Julio Tay
MBA 2014 Marketing and Supply Chain


Graduate Assistant for CIBER / VP Marketing KHMA