KGMA Attended Kellogg’s Marketing Conference January 25-26th

February 8, 2013

The Marketing club visited Northwestern Kellogg’s annual Marketing Conference on January 25th and 26th in Evanston, Illinois. From all accounts, the trip was a great experience! Below, KGMA member Charles Berrouet shares his account of the conference:

A great conference with the Marketing Club!

On January 25, I boarded the Purdue mini-van for one of the last few times before graduation. Destination: Northwestern University in Chicago! The reputation of the marketing concentration at the Kellogg Business School is a secret to no one.  Having a passion for the world of marketing and attending a conference at such a prestigious school brought some excitement to the trip. Our day started with an impromptu but welcome tour of the campus (we in fact got lost for a few minutesJ). At our arrival, we were warmly greeted by student volunteers who handed a kit to us, consisting of both a detailed agenda for the day and goodies from sponsoring companies. The agenda looked promising at this point, including key note speakers from industry and academia plus a variety of short one-hour sessions about real, current marketing challenges. I found those particularly valuable for several reasons. First, there was a choice of rotating “elective” sessions and we could pick the one that best met our development needs during the allotted times. Secondly, each session was held by special guests from reputable companies having real experiences and learnings to share on the given topic. Thirdly, the Q&A section was moderated by an online app and those questions with the most votes among the audience were prioritized. To keep us fully alert throughout the conference, organizers made sure to fuel us with not only valuable marketing themes but also a welcoming breakfast and lunch, various well-appreciated snacks between events and a final networking reception. At 5:15 PM, it was already time for a closing picture with the Boilermakers next to one of the gigantesque Kellogg logos proudly displayed at the school. We headed back to campus with a sense of satisfaction. To all our first year students interested in Marketing, I would advise you to join the marketing club in order to take advantage of these outstanding opportunities! 

By Charles G. Berrouët